Electric kettle selection guide: a must-read for retailers

In the fast-paced life, electric kettles have become an indispensable small kitchen appliance in homes, offices and other places. As a retailer, how to select electric kettles with high cost performance and good quality to meet consumer needs has become the key to increase sales. This article will introduce you to the electric kettle selection strategy in detail to help you easily cope with market challenges.

1. Market size and development trend of electric kettles

Market size

According to statistics, the market size of electric kettles in my country has increased year by year in recent years, and consumers’ demand for electric kettles has continued to grow. Especially during the epidemic, the stay-at-home economy has driven the prosperity of the small kitchen appliance market. As a popular product among them, electric kettles have broad market prospects.

Development trend

(1) Intelligence: With the development of science and technology, electric kettles will develop in the direction of intelligence and humanization. Functions such as remote control and temperature memory will gradually become standard.

(2) Personalization: Consumers’ demands for the appearance and functions of electric kettles are becoming increasingly diversified, and personalized customization will become a highlight of the market.

(3) Energy saving and environmental protection: Driven by the global environmental protection trend, energy-saving and low-carbon electric kettle products will become more popular.

(2) Outer shell material: The outer shell of an electric kettle is mainly made of plastic, stainless steel, silicone and other materials. The plastic outer shell is light and colorful, but its durability is poor; the stainless steel outer shell has a good texture and is durable, but its price is high; the silicone outer shell feels good and is non-slip, but it is easily contaminated with dust.

Capacity

The capacity of electric kettles is usually between 0.5L-2L, and retailers should choose according to the usage scenarios of target consumers. For example, electric kettles below 1L are suitable for single or office use, electric kettles of 1L-1.5L are suitable for family use, and electric kettles of 2L are suitable for multi-person occasions.

Heating speed

The heating speed is an important indicator to measure the performance of electric kettles. Generally speaking, the heating speed of an electric kettle is proportional to its power. It is recommended to choose an electric kettle with a power between 1500W-2000W, which can ensure both heating speed and safety.

Safety

(1) Anti-dry-burning: The electric kettle should have an anti-dry-burning function to prevent burning due to lack of water.

(2) Automatic power off: After the water boils, the electric kettle should automatically shut off the power to prevent accidents caused by prolonged heating.

(3) Anti-scalding design: The handle, bottom and other parts of the electric kettle should be made of anti-scalding materials to ensure that they are not hot during use.

Brand and after-sales service

(1) Brand: Choose a well-known brand electric kettle, the quality is guaranteed, and consumers are more assured.

(2) After-sales service: Understand the after-sales service policy of the electric kettle, such as warranty period, repair service, etc., to provide consumers with a worry-free shopping experience.

3. Electric kettle sales strategy

Product combination: According to consumer demand, reasonably match electric kettles of different styles and capacities to increase sales.

Promotional activities: Carry out limited-time discounts and full-reduction activities to attract consumers to buy.

Experiential marketing: set up experience areas in physical stores to allow consumers to experience the performance of electric kettles on site and increase their willingness to buy.

Social media promotion: use social media platforms such as Weibo and Douyin to publish content such as tips on how to use electric kettles and maintenance knowledge to increase brand awareness.

As a retailer, it is crucial to master the selection strategy for electric kettles. Only by selecting high-quality electric kettles that meet consumer needs can you be invincible in the market competition. I hope this article can provide you with useful references and help you achieve excellent results in the electric kettle market.